Darling Estate – King Valley Wines

Brand Strategy, Photography, Film & Video Production, Website Design & Development

Darling Estate – King Valley Wines

Darling Estate Wines

The Koombahla property sits on the hillside at Whitfield in the upper King Valley in North East Victoria. The Darling family has owned property in the valley for nearly 100 years, producing wines that are made to age slowly and gracefully. Ennis Perry Creative were approached to create a online presence and online cellar door for Darling Estate that reflected their brand and their vineyards history.


Scope of Work

Website Design & Development, Custom Cellar Door Management System, Photography, Typography.

Unique Online Positioning

Ennis Perry created a uniquely branded online presence for the Darling Estate Vineyard, creatively communicating Darling’s history in the King Valley and their reputation for producing elegant and flavorsome wines. 

The website features a fully integrated online wine management and ordering system. The wine management system allows Darling Estate staff to add and delete available wines and set each wine’s details, including regular price, description, images and specific wine details. Customer information and order tracking has been integrated into the admin system creating a valuable business tool for Darling Estate. The site has been developed with the user in mind, providing a straightforward viewing and ordering interface.

Brand History

The developed online branding for Darling Estate showcases the King Valley region, the Darling’s family history in the valley and the premium wines they produce. Photography played a fundamental role in capturing the essence of the valley and the family history.

Ennis Perry Creative photographed on location in the King Valley and had access to the Darling family’s photographic archive. Hand drawn typography features throughout the site evoking the brands handcrafted nature.

“The guys at Ennis Perry displayed total commitment to the project, my business and brand.

They did not hesitate to spend time with us in the King Valley, to understand us, the business and what we were all about…”

John Darling
Darling Estate Vineyard – King Valley Australia

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