Brightwood – Award Winning Packaging DesignBrand Strategy, Identity Design & Branding, Illustration, Packaging Design & Construction
Brightwood – Brand & Packaging Design
Brightwood is an Australian lifestyle and wellbeing brand with an extensive range of products inspired by the beauty of nature. Brightwood approached Ennis Perry Creative for our experience in packaging design for retail products and our ability to create innovative solutions. Our work for Brightwood received Gold at the 2013 Melbourne Design Awards and Bronze at the 2014 Australian Packaging Design Awards.
Scope of Work
Brand Design, Illustration, Packaging Construction Design, Die-line Design, Packaging Production.
Gold Medal Melbourne Design Awards, Bronze Medal Australian Packaging Awards.
Brightwood required a new brand and packaging solutions for a new range of products “The Spa Range”. This brand needed to sit seamlessly with the existing Brightwood brand and products. The packaging solution needed to be flat packed, hold a range of products of various sizes and forms, and be able to be displayed in various formats, such as hang sell and shelf display.
The studio designed, tested and developed two main packaging solutions that provided the required product housing and protection. The design also provided the ability to see and feel the product without a compromise on security. The packaging solution flat packs for easy shipping and construction. With simple contraction methods and limited colour palette the packaging design is an innovative, cost-effective solution.
Award Winning Inovation
Our studio’s work for Brightwood has won several awards and been featured internationally. The innovative packaging solution has received the following awards and recognition;
Gold medal at the 2013 Melbourne Design Awards
Bronze Medal at the 2014 Australian Packaging Design Awards presented by the Packaging Council of Australia.
Featured internationally on The Dieline.